Background
Three things a website has to solve before it's actually useful
Yiye Tech's old site was outsourced in 2019. Over four years it accumulated seven analytics scripts, three marketing pop-ups, and images that were never compressed.
On mobile the hero even scrolled sideways — sales had to add “best viewed on a computer” whenever they sent the link.
This isn't a taste problem, it's a conversion problem — every extra second of waiting costs you leads.
What we had to solve
- Slow: 3.2s to first paint on desktop, 5.1s on mobile — more than half of visitors left within three seconds.
- Confusing structure: product, solutions and case studies were mixed under one menu, and visitors couldn't find what they came for.
- Broken conversion: a nine-field form with no feedback after submitting — users couldn't tell whether it worked.