Background
A solid product nobody remembered
NOVA is a collaboration tool for small and mid-sized teams. Its features were competitive, but everything it said looked scattered — the website, the sales deck and the trade-show materials could have come from three different companies.
When buyers compared options, they could recall a competitor's colour and tagline but couldn't say how NOVA differed.
When they came to us they had one request: make us look like a brand worth comparing seriously.
What we had to solve
- Fragmented visual assets: three logo variants and five primary colours in circulation — even internally nobody could say which was canonical.
- No focus: the hero carried twelve selling points and readers didn't know where to start.
- Nothing reusable: no documentation, so every new designer produced something different.